APA Style

Djaja, Suryanto. (2004). Global marketing strategy based on lateral marketing a new technique for finding breakthrough ideas: Case studies of 'attack detergent' at PT. KAO Indonesia and 'Swichboard Box' at PT. Clipsal Graha Nusa . Jakarta: Akademika Pressindo.

Chicago Style

Djaja, Suryanto. Global marketing strategy based on lateral marketing a new technique for finding breakthrough ideas: Case studies of 'attack detergent' at PT. KAO Indonesia and 'Swichboard Box' at PT. Clipsal Graha Nusa. Jakarta: Akademika Pressindo, 2004. Magister Manajemen.

IEEE Style

*IEEE style untuk Skripsi

Djaja, Suryanto. (2004). Global marketing strategy based on lateral marketing a new technique for finding breakthrough ideas: Case studies of 'attack detergent' at PT. KAO Indonesia and 'Swichboard Box' at PT. Clipsal Graha Nusa. . Jakarta: Akademika Pressindo.

*IEEE style untuk Buku/Jurnal

Djaja, Suryanto. Global marketing strategy based on lateral marketing a new technique for finding breakthrough ideas: Case studies of 'attack detergent' at PT. KAO Indonesia and 'Swichboard Box' at PT. Clipsal Graha Nusa. . Jakarta: Akademika Pressindo, 2004.

MLA Style

Djaja, Suryanto. Global marketing strategy based on lateral marketing a new technique for finding breakthrough ideas: Case studies of 'attack detergent' at PT. KAO Indonesia and 'Swichboard Box' at PT. Clipsal Graha Nusa. Jakarta: Akademika Pressindo, 2004. Magister Manajemen.

Turabian Style

Djaja, Suryanto. Global marketing strategy based on lateral marketing a new technique for finding breakthrough ideas: Case studies of 'attack detergent' at PT. KAO Indonesia and 'Swichboard Box' at PT. Clipsal Graha Nusa. Jakarta: Akademika Pressindo, 2004. Magister Manajemen.