Pengaruh Posisi Merek Terhadap Persepsi Kualitas dan Sikap Merek Serta Dampaknya Terhadap Minat Pembelian (Studi Kasus Pada Kosmetik Wardah)

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Pengaruh Posisi Merek Terhadap Persepsi Kualitas dan Sikap Merek Serta Dampaknya Terhadap Minat Pembelian (Studi Kasus Pada Kosmetik Wardah)

Dr. Dion Dewa Barata, S.E., M.S.M. - Personal Name; Nadya Tantiwi - Personal Name;

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201620285	178 M (B)	Kalbis Institute Library	Available
2016300068	178 M (B)	Kalbis Institute Library	Available

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Series Title: -
Call Number: 178 M (B)
Publisher: Jakarta : Kalbis Institute., 2016
Collation: xiii, 120 hlm. ; 30 cm.
Language: Indonesia
ISBN/ISSN: -
Classification: 178
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Subject(s): Brand Preferences
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Pengaruh Posisi Merek Terhadap Persepsi Kualitas dan Sikap Merek Serta Dampaknya Terhadap Minat Pembelian (Studi Kasus Pada Kosmetik Wardah)

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