Image of Zag: the number one strategy of high-performance brands

Manajemen

Zag: the number one strategy of high-performance brands

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.

Availability
200800520658.8 NEU zKalbis Institute LibraryAvailable
200800521658.8 NEU zKalbis Institute LibraryAvailable
200800522658.8 NEU zKalbis Institute LibraryAvailable
200800523658.8 NEU zKalbis Institute LibraryAvailable
Detail Information
Series Title
-
Call Number
658.8 NEU z
Publisher
Berkeley : Aiga.,
Collation
178 hlm; 21 cm
Language
English
ISBN/ISSN
0321426770
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Marketing Management
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

File Attachment
Comments
You must be logged in to post a comment

Contact Us