Manajemen

E-marketing 3-International Edition

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This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E” and not enough marketing or are too narrowly or technically focused on e-commerce.

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Availability

200500494	658.8 STR e	Kalbis Institute Library	Available
200500495	658.8 STR e	Kalbis Institute Library	Available
200500496	658.8 STR e	Kalbis Institute Library	Available

Detail Information

Series Title

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Call Number

658.8 STR e

Publisher

New Jersey : Pearson Education International., 2003

Collation

xxi, 578 hlm; 24 cm

Language

English

ISBN/ISSN

0131227939

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

3-International Edition

Subject(s)

Internet Marketing
Marketing Management
E-Commerce
E-Business

Specific Detail Info

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Statement of Responsibility

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Other version/related

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