Manajemen

Manajemen pemasaran 1

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For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action. A special focus on the 21st Century acknowledges the accelerating pace of change in the marketplace, and illustrates what leading companies are doing to meet the challenges of the new environment and the new millennium.

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Availability

200200959	658.8 KOT m	Kalbis Institute Library	Available
200000157	658.8 KOT m	Kalbis Institute Library	Available
200100303	658.8 KOT m	Kalbis Institute Library	Available
200201381	658.8 KOT m	Kalbis Institute Library	Available

Detail Information

Series Title

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Call Number

658.8 KOT m

Publisher

Jakarta : Prenhallindo., 2000

Collation

xxv, 414 hlm; 24 cm

Language

Indonesia

ISBN/ISSN

9796830906

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

Millenium Edition-Intenational Edition

Subject(s)

Marketing Management

Specific Detail Info

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Statement of Responsibility

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Other version/related

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