Hi-Tech, Hi-Touch branding: creating brand power in the age of technology
Branding technology products is different from branding other types of consumer products. Manufacturers have to overcome technophobia and a distrust of new products, which consumers often feel will…
- Edition
- -
- ISBN/ISSN
- 047184596
- Collation
- x, 219 hlm; 23 cm
- Series Title
- -
- Call Number
- 658.82 TEM h
Building WOW : Indonesia Tourism and Creative Industry
- Edition
- 2
- ISBN/ISSN
- 9786020308753
- Collation
- XVIII,221hlm.;21cm
- Series Title
- indonesia tourism and creative industry
- Call Number
- 381.4 NIR b
- Edition
- 2
- ISBN/ISSN
- 9786020308753
- Collation
- XVIII,221hlm.;21cm
- Series Title
- indonesia tourism and creative industry
- Call Number
- 381.4 NIR b
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