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Found 1 from your keywords: author="Neumeier, Marty"
cover
Zag: the number one strategy of high-performance brands
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Neumeier, Marty

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.

Edition
-
ISBN/ISSN
0321426770
Collation
178 hlm; 21 cm
Series Title
-
Call Number
658.8 NEU z
Availability4
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