Magister Manajemen

Marketing: A Quarterly Publication of the American Marketing Association

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Series Title

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Call Number

658.8.05 - m

Publisher

Chicago : American Marketing Association., 2003

Collation

122 hlm. 28 cm.

Language

English

ISBN/ISSN

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Classification

658.8.05

Content Type

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Media Type

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Carrier Type

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Edition

Vol. 67, No.4| October 2003

Subject(s)

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Specific Detail Info

1. Revenue Premium as an Outcome Measure of Brand Equity (Kusum L. Ailawadi, Donald R. Lehmann, & Scott A. Neslin) 2. Plural Governance in Industrial Purchasing (Jan B. Heide) 3. Understanding the Effect of Costumer Relationship Management Efforts on Customer Retention and Costumer Share Development (Peter C. Verhoef) 4. Antecedents and Consequences of Merit Pay Fairness for Industrial Salespeople (Sridhar N. Ramaswami & Jagdip Singh) 5. Implementing a Customer Orientation: Extension of Theory and Application (Karen Norman Kennedy, Jerry R. Goolsby, & Eric J. Arnould) 6. Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals (Alina B. Sorescu, Rajesh K. Chandy, & Jaideep C. Prabhu) 7. How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets (Suman Basuroy, Subimal Chatterjee, & S. Abraham)

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