Magister Manajemen

Marketing: A Quarterly Publication of the American Marketing Association

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Series Title

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Call Number

658.8.05 - m

Publisher

Chicago : American Marketing Association., 2004

Collation

172 hlm.; 28 cm.

Language

English

ISBN/ISSN

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Classification

658.8.05

Content Type

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Media Type

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Carrier Type

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Edition

Vol. 68, No.1| Januari 2004

Subject(s)

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Specific Detail Info

1. Evolving to a New Dominant Logic for Marketing (Stephen L. Vargo & Robert F. Lusch) 2. Invited Commentaries on "Evolving to a New Dominant Logic for Marketing" (Georg S. Day, John Deighton, Das Narayandes, Evert Gummesson, Shelby D. Hunt, C.K. Prahald, Roland T. Rust, & Steven M. Shugan) 3. Product Complements and Substituties in the Real World: The Relevance of "Other Product" (Allan D. Shocker, Barry L. Bayus, & Namwoon Kim) 4. First in, First out? The Effect of Network Externalities on Pioneer Survival (Raji Srinivasan, Gary L. Lilien, & Arvind Rangaswamy) 5. Beyond Adoption: Development and Application of a Use-Diffusion Model (Chuan-Fong Shih & Alladi Venkatesh) 6. Relationship Governance in a Supply Chain Network (Kenneth H. Wathne & Jan B. Heide) 7. Antecedents of Export Venture Performance: A Theoritical Model and Empirical Assessment(Neil A. Morgan, Anna Kaleka, & Constantine S. Katsikeas) 8. Return on Marketing: Using Customer Equity to Focus Marketing Strategy (Roland T. Rust, Katherine N. Lemon, & Valarie A. Zeithaml) 9. Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organizational Citizenship Behaviors (D. Todd Donavan, Tom J. Brown, & John C. Mowen) 10. An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share (Kusum L. Ailawadi & Bari Harlam)

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