APA Style

Walker, O, C., Mulins, J, W. (2014). Marketing Strategy a Decision-Focus Approach 8 Ed. (8). New York: Mc Graw-Hill.

MLA Style

Walker, Orville, C.., Mulins, John, W.. "Marketing Strategy a Decision-Focus Approach 8 Ed.". 8 New York: Mc Graw-Hill, 2014. Manajemen.