APA Style

Simp, T, A. (2007). Advertising, promotion, and Other Aspects of Integrated Marketing Communications 7 Ed. (7). Ohio: thomson South-Western.

MLA Style

Simp, Terence, A.. "Advertising, promotion, and Other Aspects of Integrated Marketing Communications 7 Ed.". 7 Ohio: thomson South-Western, 2007. Ilmu Komunikasi.