APA Style

Schultz, D., Schultz, H. (2003). IMC the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication . New York: McGraw-Hill Education.

MLA Style

Schultz, Don., Schultz, Heidi. "IMC the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication". New York: McGraw-Hill Education, 2003. Perpustakaan KALBIS.