IMC the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

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Perpustakaan KALBIS

IMC the Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication

Don Schultz - Personal Name; Heidi Schultz - Personal Name;

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Kalbis Institute Library 658.8 SCH i

201601845

Available

Detail Information

Series Title: -
Call Number: 658.8 SCH i
Publisher: New York : McGraw-Hill Education., 2003
Collation: xxiii , 408 hlm.; 24 cm.
Language: English
ISBN/ISSN: 9780071416627
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Business communication
Marketing
Brand name products
Customer Services
Specific Detail Info: -
Statement of Responsibility: -

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