APA Style

Wilde, N., Holden, P, R. (2011). Marketing and PR : Getting Customers and Keeping Them…Without Breaking the Bank . London: A&C Black.

MLA Style

Wilde, Nick., Holden, Philip, R.. "Marketing and PR : Getting Customers and Keeping Them…Without Breaking the Bank". London: A&C Black, 2011. Magister Manajemen.