APA Style
Zeithaml, V, A., Bitner, M, J.
(1996).
Services Marketing
(
1 st ed.)
.
Singapore:
Mc Graw-Hill.
MLA Style
Zeithaml, Valarie, A.., Bitner, Mary, Jo.
"Services Marketing".
1 st ed.
Singapore:
Mc Graw-Hill,
1996.
Magister Manajemen.