APA Style

Kim, W, C., Mauborgne, R. (2015). Blue Ocean Strategy (2015): How to Create Uncontested Market Space and Make the Competition Irrelevant [Expanded] . Boston: Harvard Business Review Press.

MLA Style

Kim, W., Chan., Mauborgne, Renee. "Blue Ocean Strategy (2015): How to Create Uncontested Market Space and Make the Competition Irrelevant [Expanded]". Boston: Harvard Business Review Press, 2015. Manajemen.