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Ilmu Komunikasi

Managing Brand Equity : Capitalizing on the Value of a Brand Name

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Availability
#
Kalbis Institute Library 658.827 AAK m
201801055
Available - No Loan
#
Kalbis Institute Library 658.827 AAK m
201900021
Currently On Loan (Due on 2026-02-22)
#
Kalbis Institute Library 658.827 AAK m
202100034
Available
Detail Information
Series Title
-
Call Number
658.827 AAK m
Publisher
New York : Free Press.,
Collation
xiii, 299 hlm.; 25 cm.
Language
English
ISBN/ISSN
9780029001011 ; 0029
Classification
658.827
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Brand name products-Valuation-United states-Manage
Intangible property-Valuation-United states-Manage
Specific Detail Info
-
Statement of Responsibility
Other version/related

No other version available

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