Pengaruh Penggunaan Karakter Hello Kitty dalam Desain Kemasan Terhadap Keinginan Membeli dan Dampaknya Terhadap Keinginan Berganti Merek pada Produk Pembalut Wanita XYZ

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Pengaruh Penggunaan Karakter Hello Kitty dalam Desain Kemasan Terhadap Keinginan Membeli dan Dampaknya Terhadap Keinginan Berganti Merek pada Produk Pembalut Wanita XYZ

Andy Iskandar - Personal Name; Dion Dewa Barata - Personal Name;

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Availability

Kalbis Institute Library 360 Tes (A)

201820084

Available - No Loan

Kalbis Institute Library 360 Tes (A)

201630197

Available - No Loan

Detail Information

Series Title: -
Call Number: 360 Tes (A)
Publisher: Jakarta : Institut Teknologi dan Bisnis Kalbis., 2016
Collation: 101 hlm.; 30 cm.
Language: Indonesia
ISBN/ISSN: -
Classification: 360
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Brand image
Cartoon character
purchase intention
Packaging Design
Trial Intention
Specific Detail Info: -
Statement of Responsibility: -

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