Public Relations Cases 9 Ed. | KALBIS UNIVERSITY

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Public Relations Cases 9 Ed.

Hayes, Darrel C - Personal Name; Hendrix, Jerry A - Personal Name; Kumar, Pallavi D - Personal Name;

Besides the largely new public realtions case studies for each chapter , this edition includes a new cnhapter on social media. Today's public relations practitioner oftenr uses a variety of strategies and tactica sround digital, mobil and internet based social media, therefore , the book reflects thei new elevation of social media on public relation campaigns. Also, many of the lists of audiences and apporaches in the chapters have been updated to reflect current practices and technologies

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Kalbis Institute Library (Reference) 659.2 HAY p

201200456

Available

Detail Information

Series Title: International Edition
Call Number: 659.2 HAY p
Publisher: USA : Wadsworth Cengage Learning., 2010
Collation: xxi, 425 hlm. : il. ; 23 cm.
Language: English
ISBN/ISSN: 9781111836825
Classification: 659.2
Content Type: -
Media Type: -
Carrier Type: -
Edition: 9
Subject(s): Business communication
Public Relation
Public Relation-Problems
Specific Detail Info: -
Statement of Responsibility: -

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