APA Style

Osterwalder, A., Pigneur, Y. (2010). Business Model Generation: a Handbook for Visionaries, Game Changer, and Challenger . New Jersey: John Wiley & Sons Inc.

MLA Style

Osterwalder, Alexander., Pigneur, Yves. "Business Model Generation: a Handbook for Visionaries, Game Changer, and Challenger". New Jersey: John Wiley & Sons Inc, 2010. Manajemen.