the One to One Fieldbook: the Complate Toolkit for Implementing a 1to1 Marketing Program

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the One to One Fieldbook: the Complate Toolkit for Implementing a 1to1 Marketing Program

Bob Dorf - Personal Name; Don Peppers - Personal Name; Martha Roger - Personal Name;

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Kalbis Institute Library 658.812 PEP o

202600078

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Detail Information

Series Title: -
Call Number: 658.812 PEP o
Publisher: London : Capstone., 1999
Collation: xxiv, 405 hlm.; 23 cm.
Language: English
ISBN/ISSN: 9781900961875
Classification: 658.812
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): CRM
Relationship Marketing
One-to-one marketing
Customer retention
Specific Detail Info: -
Statement of Responsibility: -

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