APA Style

Schiffman, L, G., Kanuk, L, L. (2007). Consumer Behavior 9 Ed. (9). New Jersey: Pearson Prentice Hall.

MLA Style

Schiffman, Leon, G.., Kanuk, Leslie, Lazar. "Consumer Behavior 9 Ed.". 9 New Jersey: Pearson Prentice Hall, 2007. Manajemen.