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Marketing Plans: A Complete Guide in Pictures

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An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It′s not difficult to spot those organizations that have failed to adopt a marketing approach! In order for managers and students to quickly grasp the key principles, one of the world′s leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using black and white cartoons and graphics packed with ideas and examples, Marketing Plans: A Complete Guide in Pictures is a highly accessible primer that is both a rigorous and serious introduction to the subject for those discovering marketing for the first time, and a versatile companion for more experienced professionals. This book is based on the international bestseller Marketing Plans: How to Prepare Them, How to Use Them by Malcolm McDonald and Hugh Wilson (Wiley).

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Detail Information

Series Title

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Call Number

658.81 MCD m

Publisher

United Kingdom : John Wiley & Sons., 2012

Collation

162 hlm. ; 24 cm.

Language

English

ISBN/ISSN

9781119943136

Classification

658.81

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Sales Management
Marketing Plans

Specific Detail Info

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Statement of Responsibility

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