APA Style

Cravens, D, W., Piercy, N, F. (2006). Strategic Marketing 8 Ed. (8 - International Edition). New York: Akademika Pressindo.

MLA Style

Cravens, David, W.., Piercy, Nigel, F.. "Strategic Marketing 8 Ed.". 8 - International Edition New York: Akademika Pressindo, 2006. Magister Manajemen.