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Contemporary Marketing 2005

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Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, learner friendly, instructor supported text available. Contemporary Marketing 2005, paperback edition, continues this tradition by providing the most current and up-to-date content including updated opening vignettes and boxed features that cover events that have taken place in marketing over the past year.

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Availability

Detail Information

Series Title

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Call Number

658.8 BOO c

Publisher

Australia : Aptech., 2005

Collation

li, 599 Hlm, 27 Cm

Language

English

ISBN/ISSN

0324221924

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

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Other version/related

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