APA Style

Lovelock, C., Wirtz, J. (2011). Services Marketing: People, Technology, Strategy 7 - International Edition (7 - International Edition). Mumbai: Akademika Pressindo.

MLA Style

Lovelock, Christopher., Wirtz, Jochen. "Services Marketing: People, Technology, Strategy 7 - International Edition". 7 - International Edition Mumbai: Akademika Pressindo, 2011. Manajemen.