APA Style
Gerzema, J., Lebar, E. (2008).
The Brand Bubble: The Looming Crisis In Brand Value And How To Avoid It .
San Fransisco:
Jossey-Bass.
MLA Style
Gerzema, John., Lebar, Ed.
"The Brand Bubble: The Looming Crisis In Brand Value And How To Avoid It".
San Fransisco:
Jossey-Bass,
2008.
Manajemen.