Manajemen

Island of profit in a sea of red ink

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The last several chapters elaborate on the “fixing” part — how to elicit change by the corporation, its suppliers and its customers to prioritize the profit improvement opportunities you have discovered. The managers are the champions who must bring forth change. The concept of managers leading organizational change reminded me of many analytics books that emphasize the need to be an analytics champion or ninja. Island offers a broader scope with more systematic remedies. The analogies previously mentioned help the reader frame the challenges a manager will encounter.

Segments that allow readers to match analogous imagery to their company — Chapter 15 is titled “Is Your Organization Reptile or Mammal?” — are almost identical to Chip and Dan Heath’s elephant/driver theme in Switch (review here). The images of a garden, sand castle, mountain and a plate of spaghetti offer unique takes on change.

Refreshingly good is the segment that encourages supplier involvement in implementing profitable practices. The chapter on changing customers is also good and ambitious – I had wished this was longer — but it also highlighted how innovation can be a hard sell to customers and that working with customers on the solution benefits must be executed as a win-win game. It is within these approaches that Island complements books like Find Your Zebra (review here) in which understanding your customer segment leads to excellent service of a profitable segment.

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Detail Information

Series Title

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Call Number

332.6 BYR i

Publisher

New York : Pinguin Group., 2010

Collation

xiv, 289 hlm; 23 cm

Language

English

ISBN/ISSN

978151843498

Classification

332.6

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Profit Management

Specific Detail Info

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Statement of Responsibility

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