APA Style

Belch, G, E., Belch, M, A. (1995). Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective 3 Ed. (3). Chicago: Irwin Publishing.

MLA Style

Belch, George, E., Belch, Michael, A. "Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective 3 Ed.". 3 Chicago: Irwin Publishing, 1995. Ilmu Komunikasi.