Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective 3 Ed.

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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective 3 Ed.

Belch, George E - Personal Name; Belch, Michael A - Personal Name;

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Kalbis Institute Library 659.1 BEL a

200000141

Available

Kalbis Institute Library 659.1 BEL a

200000142

Available

Detail Information

Series Title: -
Call Number: 659.1 BEL a
Publisher: Chicago : Irwin Publishing., 1995
Collation: xxii, 762 hlm. ; 27,5 cm.
Language: English
ISBN/ISSN: 0256136963
Classification: 659.1
Content Type: -
Media Type: -
Carrier Type: -
Edition: 3
Subject(s): Advertising
Specific Detail Info: -
Statement of Responsibility: -

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