APA Style
Lilien, G, L., Rangaswany, A. (1998).
Marketing engineering: computer-assisted marketing analysis and planning .
California:
Addison-Wesley.
MLA Style
Lilien, Gary, L., Rangaswany, Arvind.
"Marketing engineering: computer-assisted marketing analysis and planning".
California:
Addison-Wesley,
1998.
Manajemen.