APA Style

Fifield, P., Gilligan, C. (1996). Strategic Marketing Management 1996-1997: Planning and Control, Analysis and Decision . Oxford: Butterworth-Heinemann.

MLA Style

Fifield, Paul., Gilligan, Colin. "Strategic Marketing Management 1996-1997: Planning and Control, Analysis and Decision". Oxford: Butterworth-Heinemann, 1996. Magister Manajemen.