Manajemen

Hermawan Kartajaya on targeting

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Targeting, simply put, is the process of determining the right market for your product. Not only that, the targeting is a strategy the company allocate resources effectively, to do to ease the process of penyesuaiannya into the market segments you have chosen.An example of a successful targeting is Sampoerna A Mild. At first, the smoking bear was not the tradition of the archipelago was greeted. But, Sampoerna know, the number of cigarettes that suckers start growing health conscious. So, A Mild, claiming to be a cigarette containing nicotine and low tar, aiming them elegantly and consistently. As a result, A Mild became the new King who invited a lot of jealousy. Similarly, Extra Joss, the sniper chose Chris Jhon as advertising. ten-time boxing WBA champion defended his title, the image of the compromised is very fitting for the target disasarnya: people who longed for the toughness and victory.With the sharpness of the intelligentsia and power data lapa

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Availability

Detail Information

Series Title

seri 9 elemen marketing

Call Number

658.8 KAR h

Publisher

Bandung : Mizan., 2006

Collation

207 hlm; 20 cm

Language

Indonesia

ISBN/ISSN

9794334324

Classification

658.8

Content Type

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Media Type

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Carrier Type

-

Edition

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Subject(s)

Marketing Management

Specific Detail Info

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Statement of Responsibility

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