APA Style
Cooper, R, G. (1993).
Winning a New Products: accelerating the process from idea to launch 2 Ed. (2).
California:
Addison-Wesley.
MLA Style
Cooper, Robert, G.
"Winning a New Products: accelerating the process from idea to launch 2 Ed.".
2
California:
Addison-Wesley,
1993.
Manajemen.