Simulated test marketing: technology for launching successful new products

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Simulated test marketing: technology for launching successful new products

Clancy, Kevin J - Personal Name; Shulman, Robert S - Personal Name; Wolf, Marianne - Personal Name;

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Kalbis Institute Library 658.8 CLA c

200200929

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Detail Information

Series Title: -
Call Number: 658.8 CLA c
Publisher: New York : Lexington Books., 1994
Collation: xiii, 306 hlm; 26 cm
Language: English
ISBN/ISSN: 00290550059
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Marketing Management
Specific Detail Info: -
Statement of Responsibility: -

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