APA Style

Kerin, R, A., Peterson, R, A. (0). Strategic Marketing Problems: Cases and Comments 7 Ed. (7). New Jersey: Prentice Hall.

MLA Style

Kerin, Roger, A.., Peterson, Robert, A. "Strategic Marketing Problems: Cases and Comments 7 Ed.". 7 New Jersey: Prentice Hall, 0. Magister Manajemen.