Manajemen

Marketing management: an asian perspective 2 Ed.

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The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asian advertisements to inform and challenge the reader; new marketing examples, particularly from China, Hong Kong, and India; more country-by-country analyses of specific issues; updated material and empirical data on the functioning and behavior of Asian consumers and markets; expanded discussion of pertinent issues in Asian marketing; and new end-of-chapter concept applications, many of them dealing with actual marketing challenges facing real businesses in Asia. For working managers, executives and marketers.

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Availability

Detail Information

Series Title

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Call Number

658.8 KOT m

Publisher

Singapore : ., 1999

Collation

xvi, 904 hlm; 26 cm

Language

English

ISBN/ISSN

0130109800

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

2

Subject(s)

Marketing Management

Specific Detail Info

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Statement of Responsibility

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