APA Style
Kinnear, T, C., Bernhardt, K, L. (1994).
Cases in Marketing Management 6 Ed. (6).
Burr Ridge:
Irwin Publishing.
MLA Style
Kinnear, Thomas, C.., Bernhardt, Kenneth, L..
"Cases in Marketing Management 6 Ed.".
6
Burr Ridge:
Irwin Publishing,
1994.
Manajemen.