Marketing Management: a Strategic Decision-Making Approach 4 Ed.

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Marketing Management: a Strategic Decision-Making Approach 4 Ed.

Boyd, Harper W. - Personal Name; Mullins, John - Personal Name; Larreche, Jean-Claude - Personal Name; Walker Jr, Orville C. - Personal Name;

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Kalbis Institute Library (12A) 658.8 BOY m

200201171

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Detail Information

Series Title: -
Call Number: 658.8 BOY m
Publisher: New York : ., 2002
Collation: xxi, 594 hlm. ; 27 cm.
Language: English
ISBN/ISSN: 0072315237
Classification: 658.8
Content Type: -
Media Type: -
Carrier Type: -
Edition: 4
Subject(s): Management of Marketing
Specific Detail Info: -
Statement of Responsibility: -

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