APA Style
Kinnear, T, C., Bernhardt, K, L. (1997).
Cases in Marketing Management 7 Ed. (7).
Chicago:
Irwin Publishing.
MLA Style
Kinnear, Thomas, C.., Bernhardt, Kenneth, L..
"Cases in Marketing Management 7 Ed.".
7
Chicago:
Irwin Publishing,
1997.
Manajemen.