APA Style

Semenik, R, J., Bamossy, G, J. (1995). Principles of marketing: a global perspective 2 Ed. (2). Cincinnati, Ohio: .

MLA Style

Semenik, Richard, J., Bamossy, Gary, J. "Principles of marketing: a global perspective 2 Ed.". 2 Cincinnati, Ohio: , 1995. Manajemen.