APA Style
Belch, M, A., Belch, G, E. (2001).
Advertising and Promotion: An Integrated Marketing Communications Perspective 5 Ed. (5).
Boston:
Mc Graw-Hill.
MLA Style
Belch, Michael, A., Belch, George, E.
"Advertising and Promotion: An Integrated Marketing Communications Perspective 5 Ed.".
5
Boston:
Mc Graw-Hill,
2001.
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