APA Style

Belch, M, A., Belch, G, E. (1998). Advertising and promotion 4 Ed. (4). Boston: Mc Graw-Hill.

MLA Style

Belch, Michael, A., Belch, George, E. "Advertising and promotion 4 Ed.". 4 Boston: Mc Graw-Hill, 1998. Manajemen.