APA Style

Djaja, S. (2004). Global marketing strategy based on lateral marketing a new technique for finding breakthrough ideas: Case studies of 'attack detergent' at PT. KAO Indonesia and 'Swichboard Box' at PT. Clipsal Graha Nusa . Jakarta: Akademika Pressindo.

MLA Style

Djaja, Suryanto. "Global marketing strategy based on lateral marketing a new technique for finding breakthrough ideas: Case studies of 'attack detergent' at PT. KAO Indonesia and 'Swichboard Box' at PT. Clipsal Graha Nusa". Jakarta: Akademika Pressindo, 2004. Magister Manajemen.