APA Style

Gilligan, C., Wilson, R, M. (1997). Strategic Marketing Management: Planning, Implementation and Control 2 Ed. (2). Jordan Hill: Butterworth Heinemann.

MLA Style

Gilligan, Colin., Wilson, Richard, M.S.. "Strategic Marketing Management: Planning, Implementation and Control 2 Ed.". 2 Jordan Hill: Butterworth Heinemann, 1997. Manajemen.