APA Style

Belch, M, A., Belch, G, E. (1998). Advertising and Promotion : An Integrated Marketing Communications Perspective 4 Ed. (4). United States of America: .

MLA Style

Belch, Michael, A., Belch, George, E.. "Advertising and Promotion : An Integrated Marketing Communications Perspective 4 Ed.". 4 United States of America: , 1998. Ilmu Komunikasi.