APA Style

Schiffman, L, G., Kanuk, L, L. (2004). Consumer Behavior 8 Ed. (8 International). New Jersey: Pearson Prentice Hall.

MLA Style

Schiffman, Leon, G.., Kanuk, Leslie, Lazar. "Consumer Behavior 8 Ed.". 8 International New Jersey: Pearson Prentice Hall, 2004. Manajemen.