APA Style
Gilligan, C. et al (1992).
STRATEGIC MARKETING MANAGEMENT: Planning, implementation and control .
Great Britain:
LexisNexis Butterworths.
MLA Style
Gilligan, Colin. et al.
"STRATEGIC MARKETING MANAGEMENT: Planning, implementation and control".
Great Britain:
LexisNexis Butterworths,
1992.
Manajemen.