APA Style

Raju, J. (2010). Smart Pricing: How Google, Priceline, and Leading Business Use Pricing Innovation for Profitability . Upper Saddle River: Wharton School Publishing.

MLA Style

Raju, Jagmohan. "Smart Pricing: How Google, Priceline, and Leading Business Use Pricing Innovation for Profitability". Upper Saddle River: Wharton School Publishing, 2010. Manajemen.