APA Style

Perreault, W, D. (2008). Essentials of Marketing: A Marketing Strategy Planning Approach (Eleventh Edition). United States of America: Mc Graw-Hill.

MLA Style

Perreault, William, D. "Essentials of Marketing: A Marketing Strategy Planning Approach". Eleventh Edition United States of America: Mc Graw-Hill, 2008. Manajemen.